This article by Jason Falcon was
originally posted on The
National Real Estate Investor and can be viewed at
If you struggle with any of the following situations as a
landlord, you could greatly benefit from working with a trusted property
manager.
While many individuals are tempted to follow the DIY route
by becoming their own landlords, there are several situations where a property
management company is better equipped to deliver stronger profit margins.
If you struggle with any of the following situations as a
landlord, you could greatly benefit from working with a trusted property
manager.
Determining the Optimal Rental Rate
A professional property manager has access to the tools and
information you need to set the optimal rental rate for an investment property.
To determine this rate, the property manager needs to achieve the ideal balance
between maximizing the monthly income levels and maintaining a low vacancy
rate.
By conducting intensive research of the local real estate
market, including a cross analysis of local rental properties that are already
listed on the MLS, a property manager is best equipped to set the optimal
rental rates for your investment properties.
Collecting Rent Payments on Time
While collecting monthly rent might seem like an easy task,
it is far more time-consuming and challenging than most landlords anticipate.
And failing to collect rent on time can lead to insufficient funds in your
account, which leads to a whole host of other problems.
Fortunately, professional property management companies have
a tried-and-true system for efficiently and effectively collecting monthly
rents. From automated payment collection systems to clearly articulated late
fees, property management companies will ensure that rent is collected on time
each month and that it is deposited safely into your account.
Marketing and Advertising Your Rental
Properties
Have you ever tried to sell something on Craigslist? If so,
you might have experienced the all too common phenomenon of price slashing.
People turn to Craigslist looking for a bargain, meaning they are less likely
to pay the full price.
That scenario also happens to DIY landlords. Due to a lack
of experience with real estate marketing and price negotiation, landlords are more
likely to experience price slashing and take the first offer that walks through
the door. Property managers can help you successfully market your rental
properties to the right group of tenants. They can also market rental
properties on a wide variety of real estate search engines, as well as the
local MLS.
Complying With Housing Regulations and
Property Laws
Landlords must abide by the countless housing regulations
and property laws. A failure to comply with those regulations, including the
fair housing regulations, can result in serious lawsuits.
Unless you are well-versed on the local, state and national
regulations and housing laws, you should work with a property manager. Not only
can they help you avoid costly lawsuits, but they can also ensure that your
property is up-to-date with the latest regulations.
Investing in Multiple Locations
As a DIY landlord, you’re limited by the ability to invest
in properties located within a tight radius of your home. Unless you want to
spend the majority of your day driving around from property to property, you
are better off hiring a property manager who specializes in the entire area. An
experienced property manager will give you the flexibility to diversify your
real estate portfolio without having to invest more of your valuable time.
Maximizing the Profitability of Your Time
The old adage, "time is money," is all too true in
the world of real estate investments. A property manager is best equipped to
handle the day-to-day aspects of managing your investment property, which means
that you are free to spend your time identifying additional investment
opportunities. By working with a property manager, you can increase the
profitability of your time and enjoy the monetary benefits that ensue.
The bottom line? Property managers are here to help. Whether
you’re having a hard time setting the right rental rate, or you’re worried
about complying with the local housing regulations and laws, hiring a property
manager can save you time, effort, and help you increase your ROI.
Jason Falcon is the owner of LEAP Property Management, a
full-service property management company in Denton, TX. LEAP manages over $100
million in real estate.
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